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Valentine Schelstraete

Helping SaaS find their right buyer personas and generate organic traffic to build their user and customer base rapidly. Interested in all things product marketing, providing the best product/service to the right profile, and how to scale your tech business.

Latest posts

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Income statement template in Excel

In the world of financial reporting, there are three main financial statements to consider. One of them is the income statement, alongside...
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How to use the Google Sheets TIMEVALUE formula

When dealing with data in spreadsheets, having dates and times in string format is commonplace. While they convey the time, they may not...
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How to use the IMPORTXML formula in Google Sheets

The IMPORTXML Google Sheets function lets you import data from structured data types like HTML and XML. It also supports data import from...
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How to use the STDEV formula in Google Sheets

Google Sheets is a great tool for data analysis tasks. Oftentimes, a key part of this involves statistical analysis, which can help you...
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How to use the NPV formula in Google Sheets

Google Sheets is a great tool to perform financial calculations and analysis with. A typical example of this is that you might want to...
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How to use the LEFT formula in Google Sheets

Spreadsheet applications today are extremely versatile and useful tools. While they are known primarily for handling numbers, they also...
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How to use conditional formatting based on another cell in Google Sheets?

There are times when you need to look through mounds of data on a spreadsheet, often searching for certain values. However, without any...
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How to use the MID formula in Google Sheets

You can use spreadsheets not only for number crunching but for operating with text-based data as well. Google Sheets has a built-in...
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How to create a pivot table in Excel

Pivot tables are without a doubt one of the most powerful tools available in Excel. They allow you to summarize and analyze large and...
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7 Best project management software in 2026

As our teams move online and that seems more and more permanent, it’s of increasing importance that we have the ability to communicate,...
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