Siguetuliga reached out to Sheetgo to create a custom solution that would automate the extraction of data from Google Analytics and add it to Google Sheets. What’s more, they needed a reliable system that would be able to match data to customers, so they could send each customer the correct sports insights, i.e., game results, upcoming matches, league tables, etc.
Effortless data collection using Sheetgo
Using Sheetgo, Siguetuliga is able to connect their Google Analytics directly to Google Sheets to automate data extraction. Then, using the Merge feature, these spreadsheets are combined to create a single report. This custom solution also incorporates the database they had originally developed: MySQL. This database is exported as CSV and transferred to a KPI Google Sheets where customer data is collected. This is connected to the report spreadsheet where Analytics data is matched with customer data to create personalized sports updates.
“Using Sheetgo resulted in more time for decision making, and created more room for thinking of strategic ways of analyzing”
Diego Fernández | CEO, Siguetuliga
Siguetuliga has finally created the infrastructure they needed where time-consuming tasks have been automated to leave more quality time for data analysis and sending accurate reports to customers. At the same time, they receive the latest performance insights, including key metrics like total visits and conversion. Simply by replacing manual input on various databases and creating a custom automation schedule, the team now have access to accurate data which they can consolidate and share in a matter of minutes.