Sheetgo vs Supermetrics
Marketing reporting or spreadsheet automation across your organization?
Both tools bring data into Google Sheets and Excel. Supermetrics connects marketing data to reporting tools and AI chats. Sheetgo Automations connects and prepares data across your organization’s spreadsheets and systems, with automated runs that keep it ready for AI, BI, and team workflows.
SOC 2 (Type II), GDPR, CASA tier 3 Compliant
5 MILLION TRUSTING USERS
The short answer
Choose based on the data your team works with
Supermetrics fits teams that need marketing platform data in their reports. Sheetgo fits organizations that need to combine and automate spreadsheet data across departments, with central admin and governance on Enterprise.
Choose Sheetgo if
- ✓Your data lives in many files
Sheetgo merges Google Sheets, Excel, and CSV files across Google Drive, OneDrive, SharePoint, and Dropbox into one dataset on a schedule. - ✓You work across departments
Your team can use the same automation tools to prepare finance, operations, and HR spreadsheet data for reporting. - ✓You need documents and emails from your data
Automations Pro generates PDFs and Google Docs from spreadsheet data and sends mail merges through Gmail. - ✓You need to prepare data for AI
The AI Processor cleans, translates, and summarizes data within your automations.
Choose Supermetrics if
- ✓You report on marketing platforms
Supermetrics specializes in pre-built connectors that bring marketing platform data into your reports. - ✓Your reports use several destinations
Supermetrics supports Google Sheets, Excel, Looker Studio, Power BI, and data warehouses. - ✓You want to ask AI about your campaigns
Supermetrics connects marketing data to AI chats, including Claude, ChatGPT, Gemini Enterprise, and Copilot, and supports MCP.
At a glance
Sheetgo and Supermetrics side by side
Sheetgo
Supermetrics
Best for
Organizations automating spreadsheet data for AI, BI, and team workflows
Teams connecting marketing data to reports and AI chats
Built for
Office files and back-office data: Google Sheets, Excel, CSV, BigQuery, and databases
Marketing platform data for reporting
Destinations
Google Sheets, Excel, CSV, BigQuery, Google Docs, PDF, and Gmail
Google Sheets, Excel, Looker Studio, Power BI, warehouses, and AI chats
AI
Applied to your spreadsheet data: the AI Processor cleans, translates, and summarizes
Applied to marketing data: ask AI chats about your campaigns
Documents and email
Document generation and mail merge on Automations Pro
No equivalent
Governance
Enterprise SSO, central admin, and governance; spreadsheet data stays in your storage without a Sheetgo copy
Starter and Growth SSO; Enterprise SAML SSO and US or EU processing
Pricing
Free plan; Automations Pro from $35/month, billed annually
14-day free trial; Starter from $39/month
Prices billed annually, as of October 2026. See Sheetgo pricing.
Frequently asked questions
What teams ask before they choose
What is the difference between Sheetgo and Supermetrics?
Supermetrics connects marketing data to reporting tools, data warehouses, and AI chats. Sheetgo Automations connects and prepares data across your organization’s spreadsheets and systems, then runs those automations automatically. Sheetgo Enterprise adds central admin and data governance.
Can Sheetgo work with marketing data from Supermetrics?
Yes. If your marketing data already lands in Google Sheets, Excel, or BigQuery, Sheetgo can combine it with sales, finance, or operations data and automate the reports that use it. Supermetrics provides the pre-built marketing data sources; Sheetgo handles the spreadsheet automations.
Does Sheetgo work with Excel?
Yes. Sheetgo connects Google Sheets, Excel, and CSV files stored in Google Drive, OneDrive, SharePoint, and Dropbox. It can merge them into one dataset on a schedule.
Is Sheetgo suitable for large organizations?
Yes. Enterprise plans for Sheetgo Automations and Sheetgo Workflows add SSO, Google Workspace domain-wide delegation, central admin, and data governance. They also include an SLA and a dedicated account manager. Sheetgo is SOC 2 Type II (audited by BDO), GDPR, and CASA Tier 3 compliant. It doesn’t store copies of your file content. Core infrastructure runs in the United States; you can choose the United States or Europe for AI processing. Teams at Spotify, PepsiCo, and Nvidia use Sheetgo.
Is there a free plan?
Sheetgo Automations has a free plan, and Automations Pro comes with a 14-day free trial. Supermetrics has no free plan. It offers a 14-day free trial with no credit card needed.
Does Sheetgo only work with spreadsheets?
No. Spreadsheets are Sheetgo’s core, but it also connects to business systems. BigQuery works as both a source and a destination. The API connector pulls data from apps such as Salesforce, HubSpot, and QuickBooks, and webhooks receive data from other apps.
Does Sheetgo only run on a schedule?
Sheetgo supports schedules and event triggers. Schedules run from every 15 minutes to once a year. On plans with smart triggers, workflows can also run when someone submits a form, another app sends a webhook, another workflow finishes, or a Google Drive file or folder changes (in preview). You can run workflows manually at any time.
Can Sheetgo handle large files?
Yes. Pro and Team handle files up to 100MB and can merge or split up to 100 files in one automation. Enterprise has higher limits. For larger datasets, BigQuery works as both a source and a destination.
Can I use Sheetgo and Supermetrics together?
Yes. Supermetrics can bring marketing data into Google Sheets. Sheetgo can then merge those Google Sheets files with sales or finance data. With Automations Pro, you can also generate documents and send mail merges on a schedule.
Start free or book a demo for your team
Start connecting your spreadsheet data with the free Sheetgo Automations plan. Or book a demo to discuss your organization’s needs, including Sheetgo Workflows and Virtual Employees.
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