SEM performance system 

This SEM performance workflow gives marketing managers an automated overview of all important Search Engine Marketing KPIs. Prepare data from your PPC channels such as Google, Facebook, Bing, LinkedIn, and Amazon ads, and track the metrics in a custom dashboard.

Key benefits

Combine PPC data automatically

Get an overview of all the PPC channels that your team is working on and track the most important KPIs in an automated dashboard.

Know where to spend less, or more

Save time and money as you are able to spot potential bottlenecks and opportunities in your master sheet.

No need for expensive software

Free your team from time-consuming manual work and start automating with the tool you already use: spreadsheets.

How to build this workflow

Step 1

Make sure you have all your CPC channel data inside spreadsheets. Use one spreadsheet per channel. You want to keep the channel spreadsheets separate because the channels are not always managed by a single person. It also makes it easier to manage and analyze the data per channel. You can use Google Sheets add-ons to pull the data from multiple sources into a spreadsheet.

It’s important that all the different CPC spreadsheets have the same column structure, just like a database. For instance, column A = campaign name, column B = date, column C = impressions, etc.

Step 2

Merge all the different CPC spreadsheets into one single master sheet using Sheetgo’s consolidate connection.

Open Sheetgo to create a new connection. As your source, select all the CPC spreadsheets, one by one. For your destination spreadsheet, choose to create a new spreadsheet. This will be your master sheet.

In the third section, “Settings”, enable “Identify source” and click on “Save connection”. This will identify the source (CPC spreadsheet name) of the data that appears in the master spreadsheet.

Step 3

Now that you have a master spreadsheet you can analyze and manage the data as you need. If you need to share any of the CPC data with others, create another connection to send that data to a different spreadsheet.

Example 1: you can set up a connection to your finance department’s spreadsheet to have the CPC monthly costs flowing into the finance spreadsheet automatically every month.

Example 2: create another connection to a new spreadsheet that functions as your CPC dashboard which you can share with your marketing team.

Example 3: there’s a good chance that you are managing your other marketing KPIs in spreadsheets as well. Create more connections to centralize all your marketing data into one marketing master sheet.

If you need a helping hand with creating dashboards, scroll down to schedule one of our experts or read how to create dashboards in Google Sheets to learn more.

Step 4

All the Sheetgo connections that you have created are grouped inside a workflow on This enables you to visualize and organize your spreadsheet connections.

Make sure to enable “Automatic updates” to automate the data flow between all your connected spreadsheets.

Step 5

You can share the entire workflow with your team members. By doing so you can allow them to update the connections, and give them edit access to all the spreadsheets inside that workflow — in one click.


Need help? Talk to our experts

Do you need assistance designing your workflow? Looking for a more complex marketing solution or don’t have the time and resources to build it yourself?

Speak to our business automation experts about custom workflow design and implementation.

Connect spreadsheets, automate your work.