{"id":34078,"date":"2021-06-09T12:27:36","date_gmt":"2021-06-09T10:27:36","guid":{"rendered":"https:\/\/blog.sheetgo.com\/?p=34078"},"modified":"2025-11-18T21:43:16","modified_gmt":"2025-11-18T20:43:16","slug":"modelo-de-kpis-de-marketing-do-excel","status":"publish","type":"post","link":"https:\/\/www.sheetgo.com\/pt\/blog\/marketing-templates\/excel-marketing-kpis-template\/","title":{"rendered":"Modelo de KPIs de marketing no Excel"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ module_class=”sheetgo-post” _builder_version=”4.16″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

As with many other business areas, the world of marketing is becoming increasingly more data-driven. As a result, the marketing departments that stay up to date with this data revolution benefit from the many advantages it brings. For instance, mining and analyzing customer data lead to an increase in conversion rates and the number of identified prospects if done correctly.<\/p>\n

Marketing teams with the most creative content, best designs, and most original advertisement campaigns usually come out on top. However, if those teams do not measure results or analyze data, they are still at a disadvantage in the long term compared to teams that do.<\/p>\n

Organizations are result-driven and appreciate marketing managers who present results based on the data they collect and analyze.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

Key Performance Indicators<\/h2>\n

That\u2019s where KPIs (Key Performance Indicators) come in. KPIs measure the extent to which an organization is achieving its objectives. As such, these indicators should only contain the most important metrics. In this case, quality is definitely preferred above quantity.<\/p>\n

Besides, KPIs should be S.M.A.R.T: Specific, Measurable, Attainable, Relevant, and Time-bound. A few key metrics in email marketing include the number of emails opened, the number of clicks, the number of conversions, and more. Make sure that KPIs for other areas are equally precise and measurable as these examples.<\/p>\n

First, the marketing team decides which metrics to analyze. Next, they start tracking the chosen KPIs. However, the question remains: where do you store this information?<\/p>\n

While analysis tools like Google Analytics are popular in many companies, a marketing team with a multi-channel strategy generates a vast amount of data.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2022\/07\/Artboard-\u2013-2.png” alt=”Marketing KPI Template Excel cover dashboard 2″ title_text=”Artboard \u2013 2″ align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

Why use an Excel template to track marketing KPIs?<\/h2>\n