[et_pb_section fb_built=”1″ admin_label=”section” module_class=”sheetgo-post” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Marketers always need an edge. For this reason, tactics in business and marketing are always changing, and successful marketers need to adapt. Digital marketing has majorly changed the landscape of the field, and more and more marketers are doing all of their work online.<\/p>\n
Keeping track of analytics and ad spend,\u00a0 creating reports and building marketing systems from scratch can be challenging and time-consuming. However, there are tools that can help.<\/p>\n
If you are reading this, you are probably already a Google Sheets user looking for some tips to improve its function in your work life. Have you tried Google add-ons? They are fantastic tools available to Sheets users. They increase the capabilities of your Sheets, and help you do things you might not have known were possible with spreadsheets! Using add-ons can increase insights into your marketing business and improve your processes.<\/p>\n
Today we are going to break down some of the best Google Sheets add-ons for marketing and how you can start using them.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
It is really simple to get add-ons for Sheets. The easiest way is to click on the link for the add-on, this will take you to the Google Workspace Marketplace. Simply click the Install<\/b> button, and the add-on will be added to your Sheets account. Alternatively, you can get the add-on by following these steps:[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n With the Sheetgo<\/a> for Google Sheets, you can connect, merge, filter, distribute data from different marketing databases and spreadsheets.<\/p>\n Use it to your advantage to for example merge KPIs from your different marketing channels (such as SEO, SEM, Email marketing,…) into a single spreadsheet to report from.[\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2023\/01\/Sheetgo-add-on.png” alt=”add-ons for marketing Sheetgo” title_text=”Sheetgo-add-on” align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Get the add-on here: Sheetgo<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n AppSheet<\/a> makes it easy to create a custom mobile app using spreadsheets. That\u2019s right! You can create an app right from Google Sheets using this cool add-on. The kinds of things marketers might use this for are limitless.<\/p>\n For example, you can create an internal app for project management or tracking marketing campaigns and responsibilities within your team.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/AppSheet-1.png” alt=”add-ons for marketing Appsheet” title_text=”AppSheet 1″ align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Get the add-on here: AppSheet<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The Supermetrics<\/a> add-on is a paid service that will help you tie in all of your marketing efforts and improve outcomes. It is a cloud-based software you can use for reporting, monitoring, and analyzing your digital metrics.<\/p>\n Supermetrics can integrate with more than 40 data sources. So whether you are pulling data from social media platforms, advertising services, or even your own databases, Supermetrics has you covered!<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/Supermetrics-add-on-1-1.png” alt=”add-ons for marketing Supermetrics” title_text=”Supermetrics add-on 1 (1)” align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Get the add-on here: Supermetrics<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This is one of the most popular Sheets add-ons for marketing. It has over one million users and a 4.5-star rating on the Google store. So, they must be doing some right! Yet Another Mail Merge<\/a> or YAMM, is a powerful tool to assist you with email campaigns.<\/p>\n You can create templates or use one of the free templates provided by YAMM to create, schedule, and automate email campaigns using Sheets and Gmail. You can also track open rates and clicks all within Sheets.[\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/YAMM-add-on-1.png” alt=”add-ons for marketing YAMM” title_text=”YAMM add-on 1″ align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Get the add-on here: Yet Another Mail Merge<\/a>[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n GA4 Reports Builder<\/a> is a tool every marketer needs to get insights into their web traffic. While the Google Analytics dashboard is awesome and intuitive, there is a lot of information there, and it can be overwhelming.<\/p>\n Not all members of your marketing team want or need to have access to all features of your analytics dashboard. Use this add-on to create simple, shareable reports that update in real-time.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/Google-Analytics-add-on-1.png” alt=”add-ons for marketing Google Analytics” title_text=”Google Analytics add-on 1″ align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Get the add-on here: GA4 Reports Builder<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n That\u2019s it! Now you can access and install these Top 5 add-ons for Marketing. These add-ons can help you track your campaigns, automate your tasks and present marketing data.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ background_color=”#f9f9ff” custom_margin=”40px||40px||false|false” custom_padding=”15px|25px|15px|25px|true|true” border_width_left=”3px” border_color_left=”#808e95″ global_module=”26540″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Editor\u2019s note<\/strong>: This is a revised version of a previous post that has been updated for accuracy and comprehensiveness.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketers always need an edge. For this reason, tactics in business and marketing are always changing, and successful marketers need to adapt. Digital marketing has majorly changed the landscape of the field, and more and more marketers are doing all of their work online. Keeping track of analytics and ad spend,\u00a0 creating reports and building […]<\/p>\n","protected":false},"author":40,"featured_media":41803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Top 5 Google Sheets Add-ons for Marketing<\/span>\n\nMarketers always need an edge. Tactics in business and marketing are always changing, and successful marketers need to adapt. Digital marketing has majorly changed the landscape of the field, and more and more marketers are doing all of their work online. This means online ads, social media, email,s etc. It also means metrics, analytics, spreadsheets, and data. <\/span>\n\nKeeping track of analytics and adspend, and creating reports can be daunting and tedious tasks. Creating marketing systems from scratch can be challenging, time-consuming, and require skills a lot of us don\u2019t have. The great news is, there are tools that can help. <\/span>\n\nIf you are reading this, you are probably already a Google Sheets user looking for some tips to improve its function in your work life. Have you tried Google add-ons? They are fantastic tools available to Sheets users. They increase the capabilities of your Sheets, and help you do things you might not have known were possible with spreadsheets! Using add-ons can increase insights into your marketing business and improve your processes. Today we are going to break down some of the best Google Sheets add-ons for marketing and how you can get them.<\/span>\n\n \n\n
Best add-ons for Marketing<\/h2>\n
1. Sheetgo<\/h3>\n
2. AppSheet<\/h4>\n
3. Supermetrics<\/h4>\n
4. Yet Another Mail Merge<\/h4>\n
5. GA4 Reports Builder<\/span><\/h4>\n
Add-ons for Marketing<\/h3>\n
How to Access Google Add-ons:<\/span><\/h3>\nIt is really simple to get add-ons for Sheets. The easiest way is to click on the link for the add-on, this will take you to the Google web store, just click the <\/span>Free <\/b>button, and the add-on will be added to your Sheets account. Alternatively, you can get the add-on by following these steps:<\/span>\n
\n \t
Best Add-ons for Marketing<\/span><\/h3>\n \n
AYLIEN Text Analysis<\/span><\/a>:<\/span><\/h3>\nThis add-on is the future. AYLIEN Text Analysis allows you to dig deep into the minds of your audience without any technical expertise or analytics background. You can analyze sentiment about your company and manage relationships, or look at audience trends to plan future marketing campaigns. Here\u2019s how. AYLIEN<\/a> combines machine learning and natural language processing technology to analyze documents, articles, tweet, Facebook posts, etc. So what does this mean? You can aggregate comments about your company to gauge if there is overall positive, negative, or neutral sentiment about a product or particular campaign. This will help you guide the narrative and manage your reputation online. This is just one example of information you can extract from text analysis. This add-on supports six languages: English, German, Spanish, Portuguese, French, and Italian. Now that is a powerful tool!<\/span>\n
<\/h3>\n
AppSheet<\/span><\/a>:<\/span><\/h3>\nAppSheet<\/a> makes it easy to create a custom mobile app using spreadsheets. That\u2019s right! You can create an app right from Google Sheets using this cool add-on. The kinds of things marketers might use this for are limitless. You can create an internal app for project management or tracking marketing campaigns and responsibilities within your team. <\/span>\n\n \n
AdStage<\/span><\/a>:<\/span><\/h3>\nMarketing strategies are highly powered by ads. Online ads are sweeping the world of marketing, from Google to Facebook and on to your favorite blog, ads are everywhere. Ads are not just randomly placed, they are strategic and targeted. So how can you know if you are hitting your mark? This tool helps marketers analyze and optimize their ads through spreadsheets and reporting. It automates tasks so that you don\u2019t have to do them manually, and works around the clock to help ensure ROI on your ad spend. AdStage<\/a> imports your data from multiple networks into Google Sheets and creates beautiful reports and dashboards. It even has templates for A\/B testing, a marketers dream.<\/span>\n\n \n
Yet Another Mail Merge:<\/span><\/a><\/h3>\nThis is one of the most popular Sheets add-ons for marketing. It has over one million users and a 4.5-star rating on the Google store. So, they must be doing some right! Yet Another Mail Merge<\/a> or YAMM, is a powerful tool to assist you with email campaigns. You can create templates or use one of the free templates provided by YAMM to create, schedule, and automate email campaigns using Sheets and Gmail. You can also track open rates and clicks all within Sheets.<\/span>\n\n \n
Google Analytics<\/span><\/a><\/h3>\nGoogle Analytics is a tool every marketer needs to get insights into their web traffic. While the Google Analytics dashboard is awesome and intuitive, there is a lot of information there, and it can be overwhelming. Not all members of your marketing team want or need to have access to all features of your analytics dashboard. Use this add-on<\/a> to create simple, shareable reports that update in real-time.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[45],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-processes","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/posts\/9201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/comments?post=9201"}],"version-history":[{"count":0,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/posts\/9201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/media\/41803"}],"wp:attachment":[{"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/media?parent=9201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/categories?post=9201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheetgo.com\/fr\/wp-json\/wp\/v2\/tags?post=9201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}