{"id":9601,"date":"2021-09-09T13:50:00","date_gmt":"2021-09-09T11:50:00","guid":{"rendered":"https:\/\/blog.sheetgo.com\/?p=9601"},"modified":"2026-04-20T21:56:47","modified_gmt":"2026-04-20T19:56:47","slug":"top-6-plantillas-gratuitas-de-hojas-de-calculo-de-marketing","status":"publish","type":"post","link":"https:\/\/www.sheetgo.com\/es\/blog\/marketing-processes\/top-6-free-marketing-spreadsheet-templates\/","title":{"rendered":"Las 6 mejores plantillas gratuitas de Marketing en 2026"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sheetgo-post&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;1px|0px|1px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;23px|0px|27px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p>Ok Marketers. It\u2019s time to up your game. Marketing is one of the most important aspects of a business. It doesn&#8217;t matter how great your product or service is; marketing can make or break your business. So how can you create great marketing campaigns? Well, that\u2019s up to you. But using spreadsheets to organize and manage all of your systems can help you improve your workflow. By automating or eliminating tasks and working more efficiently, you regain precious time and energy that can be used to be more creative.<\/p>\n<p>Use spreadsheets for tasks such as financial records or content management. You can track budgets, ad spend, ROI, and invoice management. Spreadsheets can also be used to manage social media posts and campaigns, blog calendars, SEO, ad effectiveness, web traffic, and many other metrics.<\/p>\n<p>The things you can use spreadsheets for are endless, and marketers always find new and innovative ways to improve their systems using them. If you are looking for some ideas on how you can use spreadsheets, check out these free marketing templates to get you started. Use them as is, modify them to fit your business or brand, or use them as inspiration to create your own spreadsheets!<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Let&#8217;s take a look at our Top 6 free Marketing templates for 2026.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>1. Marketing KPIs Template from\u00a0Sheetgo<\/h3>\n<p><a href=\"https:\/\/app.sheetgo.com\/templates\/marketing-kpi\" target=\"_blank\" rel=\"noopener\">Sheetgo<\/a> has created a free Marketing KPIs template in Google Sheets to help you easily monitor the Key Performance Indicators of all your marketing channels. The template is provided with a consolidated tracking tab for you to register KPIs for your channels, such as SEO, Email Marketing, and Content Marketing, as well as a separate tab for experiments.<\/p>\n<p>The automated dashboard gives you a clear visual overview of your KPIs. Set up your own system and track all your KPIs in a single, comprehensive dashboard.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2023\/09\/Marketing-KPIs-template.png&#8221; alt=&#8221;Marketing KPIs template&#8221; title_text=&#8221;Marketing KPIs template&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Install the free template here: <a href=\"https:\/\/app.sheetgo.com\/templates\/marketing-kpi\" target=\"_blank\" rel=\"noopener\">Sheetgo Marketing KPIs<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>2. HubSpot free Marketing templates<\/h3>\n<p>HubSpot offers several great templates for managing content with spreadsheets. The HubSpot blog is one of the leading online resources for marketers, consistently providing great tips and guides on how to improve your marketing efforts.<\/p>\n<p>Lucky for us, they also provide a lot of great freebies to their readers! They have a great little package of <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-with-excel-templates-list\" target=\"_blank\" rel=\"noopener noreferrer\">9 FREE templates<\/a> for budgeting, social media content planning, a blog calendar, setting goals, tracking SEO, and managing ads. You could probably outfit an entire online marketing company with this great set of tools!<\/p>\n<p>All of these spreadsheets are designed for Excel and are available for direct download. Most of them can be easily uploaded to your Google Drive and converted into a Google Sheets file.<\/p>\n<p>Get the templates here: <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-with-excel-templates-list\" target=\"_blank\" rel=\"noopener\" noreferrer=\"\">HubSpot Free Marketing templates<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/marketing-templates-2.png&#8221; alt=&#8221;marketing templates 2&#8243; title_text=&#8221;marketing templates 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>3. Buffer Marketing templates<\/h3>\nBuffer is a really cool social media management company. They have a great blog and create valuable content for online and social media marketers. They love to share their own processes with their reader and give tips and advice on how to work smarter and faster.\n\nRecently, Buffer released <a href=\"https:\/\/buffer.com\/library\/social-media-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 FREE templates <\/a>for social media marketing and management. Wow! The templates include ways to plan and implement your social media marketing strategy. From content goal setting, to post calendars, these templates can even help your marketing intern set up campaigns with ease!\n\nThey also have some interesting templates for things like planning a Twitter chat or keeping track of influencers.\n\nGet the templates here: <a href=\"https:\/\/blog.bufferapp.com\/social-media-templates\" target=\"_blank\" rel=\"noopener\">Buffer Marketing templates<\/a>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/marketing-templates-3.png&#8221; alt=&#8221;marketing templates 3&#8243; title_text=&#8221;marketing templates 3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>4. Marketing Heat Map<\/h3>\n<p>This template is ideal for individuals who are visual learners in school. So many times, people spend a considerable amount of time creating spreadsheets with essential and valuable data that are often complicated to look at. You should visually represent data in a way that is intuitive to read. Endless rows and columns full of numbers are more likely to give your colleagues a headache than clarity about the information you are sharing!<\/p>\n<p>Using different headers, different font weights, and colors are a few strategies people can use to make their data more digestible. <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xota8w2TAFJIvDpPZrAvUUGsx_iqHYP-70rOirf4bZU\/copy\" target=\"_blank\" rel=\"noopener noreferrer\">Heat Map<\/a> does this for you with your Google Analytics data.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Seer created this\u00a0<a href=\"https:\/\/www.seerinteractive.com\/\" target=\"_blank\" rel=\"noopener\">template<\/a><\/span>\u00a0for <a href=\"https:\/\/www.google.com\/sheets\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheets<\/a>. This interactive heat map visually represents when your users interact with your content the most. Use it to make data-driven decisions about when to be most active on social media sites and when to target your audience. They offer great <a href=\"https:\/\/www.seerinteractive.com\/blog\/google-analytics-heatmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">instructions <\/a>on how to use it.<\/p>\n<p>Get the template here: <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xota8w2TAFJIvDpPZrAvUUGsx_iqHYP-70rOirf4bZU\/copy\" target=\"_blank\" rel=\"noopener\">Marketing Heat Map<\/a><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/marketing-templates-4.png&#8221; alt=&#8221;marketing templates 4&#8243; title_text=&#8221;marketing templates 4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h3>5. Money, Money, Money<\/h3>\n<p>This set of templates is all about budgeting! Let\u2019s face it, financials can be challenging, especially when you want to dedicate your time to creating innovative and engaging content and campaigns.<\/p>\n<p>Get the template here: <a href=\"https:\/\/coschedule.com\/blog\/marketing-budget-templates\/\" target=\"_blank\" rel=\"noopener\">Marketing Budget template<\/a><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/marketing-templates-5.png&#8221; alt=&#8221;marketing templates 5&#8243; title_text=&#8221;marketing templates 5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;3px|||||&#8221;]<h3>6. Excel Marketing Templates<\/h3>\n<p><a href=\"https:\/\/www.vertex42.com\/\" target=\"_blank\" rel=\"noopener\">Vertex42<\/a> is one of the leading providers of free templates online. They have different methods for accessing them for Excel users.<\/p>\n<p>The best marketing templates that Vertex42 provides are the <a href=\"https:\/\/www.vertex42.com\/ExcelTemplates\/project-tracking-template.html\" target=\"_blank\" rel=\"noopener noreferrer\">Project tracking template<\/a> and the <a href=\"https:\/\/www.vertex42.com\/ExcelTemplates\/timeline.html\" target=\"_blank\" rel=\"noopener\">Timeline template<\/a>.<\/p>\n<p>Get the template here: <a href=\"https:\/\/www.vertex42.com\/ExcelTemplates\/project-tracking-template.html\" target=\"_blank\" rel=\"noopener\">Project tracking template<\/a><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/marketing-templates-6.png&#8221; alt=&#8221;marketing templates 6&#8243; title_text=&#8221;marketing templates 6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Ok Marketers. It\u2019s time to up your game. Marketing is one of the most important aspects of a business. It doesn&#8217;t matter how great your product or service is; marketing can make or break your business. So how can you create great marketing campaigns? Well, that\u2019s up to you. But using spreadsheets to organize and [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":43901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3><span style=\"font-weight: 400;\">Top 5 Free Templates For Marketing<\/span><\/h3>\n<span style=\"font-weight: 400;\">Ok Marketers. It\u2019s time to up your game. Marketing is one of the most important aspects of a business. It doesn't matter how great your product or service is, marketing can make or break your business. So how can you create great marketing campaigns? Well, that\u2019s up to you. But, using spreadsheets to organize and manage all of your systems can help you improve your workflow. By automating or eliminate tasks, and working more efficiently, you get back precious time and energy that you can use to be more creative!<\/span>\n\n<span style=\"font-weight: 400;\">Use spreadsheets for things like financials or content. You can track budgets, ad spend, ROI, and invoice management. Spreadsheets can also be used to manage social media posts and campaigns, blog calendars, SEO, ad effectiveness, web traffic, and many other metrics. <\/span>\n\n<span style=\"font-weight: 400;\">The things you can use spreadsheets for are endless and marketers always find new and innovative ways to improve their systems using them. If you are looking for some ideas on how you can use spreadsheets, check out these free marketing templates to get you started. Use them as is, modify them to fit your business or brand, or simply use them as inspiration to create your own spreadsheets!<\/span>\n\n&nbsp;\n<h4><span style=\"font-weight: 400;\">Hubspot Free Templates<\/span><\/h4>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Hubspot offers several great templates for managing content with spreadsheets. The Hubspot blog is one of the leading online resources for marketers, consistently providing great tips and guides on how to improve your marketing efforts. Lucky for us, they also provide a lot of great freebies to their readers! They have a great little package of <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-with-excel-templates-list\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">9 FREE templates<\/span><\/a><span style=\"font-weight: 400;\"> for budgeting, social media content planning, a blog calendar, setting goals, tracking SEO, and managing ads. You could probably outfit an entire online marketing company with this great set of tools! All of these spreadsheets are designed for Excel, and come in the form of a direct download. Most of them can be easily uploaded to your Google drive and converted into a Google Sheets file. <\/span>\n\n&nbsp;\n<h4><span style=\"font-weight: 400;\">Buffer Templates<\/span><\/h4>\n&nbsp;\n\n<span style=\"font-weight: 400;\">Buffer is a really cool social media management company. They have a great blog and create valuable content for online and social media marketers. They love to share their own processes with their reader and give tips and advice on how to work smarter and faster. Recently Buffer released <\/span><a href=\"https:\/\/blog.bufferapp.com\/social-media-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">15 FREE templates <\/span><\/a><span style=\"font-weight: 400;\">for social media marketing and management. Wow! The templates include ways to plan and implement your social media marketing strategy. From content goal setting, to post calendars, these templates can even help your marketing intern set up campaigns with ease! They also have some interesting templates for things like planning a Twitter chat or keeping track of influencers. <\/span>\n\n&nbsp;\n<h4><span style=\"font-weight: 400;\">Heat Map<\/span><\/h4>\n&nbsp;\n\n<span style=\"font-weight: 400;\">This template is great for people who were visual learners in school! So many times, people spend a ton of time creating spreadsheets with important and valuable data that are really complicated to look at! You should visually represent data in a way that is intuitive to read. Endless rows and columns full of numbers are more likely to give your colleagues a headache then clarity about the information you are sharing! &nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Using different headers, different font weights, and colors are a few strategies people can use to make their data more digestible. <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xota8w2TAFJIvDpPZrAvUUGsx_iqHYP-70rOirf4bZU\/edit#gid=808687949\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Heat Map<\/span><\/a><span style=\"font-weight: 400;\"> does this for you with your Google Analytics data. This template was created by <\/span><a href=\"http:\/\/www.seerinteractive.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Seer<\/span><\/a><span style=\"font-weight: 400;\">, for <\/span><a href=\"https:\/\/www.google.com\/sheets\/about\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Sheets<\/span><\/a><span style=\"font-weight: 400;\">. This interactive heat map visually represents when your users interact with your content the most. Use it to make a data-driven decision about when to be most active on social sites, and when to target your audience. They offer great <\/span><a href=\"http:\/\/www.seerinteractive.com\/blog\/google-analytics-heatmap\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">instructions <\/span><\/a><span style=\"font-weight: 400;\">on how to use it.<\/span>\n\n&nbsp;\n<h4><span style=\"font-weight: 400;\">Money, Money, Money<\/span><\/h4>\n&nbsp;\n\n<span style=\"font-weight: 400;\">This set of templates is all about budgeting! Let\u2019s face it, financials can be challenging. Especially when you want to dedicate your time to creating innovative and interesting content and campaigns. Crunching the numbers can just be a bore! CoSchedule has created <\/span><a href=\"https:\/\/coschedule.com\/blog\/marketing-budget-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">6 FREE<\/span><\/a><span style=\"font-weight: 400;\"> marketing budget templates to help you keep your finances on track this year.<\/span>\n\n&nbsp;\n<h4><span style=\"font-weight: 400;\">Sheets or Excel Templates<\/span><\/h4>\n<span style=\"font-weight: 400;\">Vertex42 is one of the leading providers of free templates online. They have different ways to access them for Excel or Sheets users. Sheets users can download them directly from the <\/span><a href=\"https:\/\/www.vertex42.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vertex42<\/span><\/a><span style=\"font-weight: 400;\"> website, and Google Sheets users need to <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/template-gallery\/hcpojkandgeeicgaglamgmajpdlfnnij?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">get their add-on<\/span><\/a><span style=\"font-weight: 400;\">, and then they can access templates from right within the Sheets program. The best marketing templates that Vertex42 provides are the <\/span><a href=\"https:\/\/www.vertex42.com\/ExcelTemplates\/project-tracking-template.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project tracking template<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.sheetgo.com\/blog\/google-sheets-features\/explore-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">timeline template<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[45],"class_list":["post-9601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-processes","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/9601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/comments?post=9601"}],"version-history":[{"count":0,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/9601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media\/43901"}],"wp:attachment":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media?parent=9601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/categories?post=9601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/tags?post=9601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}