[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Google Sheets has plenty of built-in features, and you can add more by installing add-ons from the Google Workspace Marketplace. Add-ons are plugins, most of them built by other companies, that allow you to integrate your favorite tools and platforms into your Google Sheets, providing additional features to the already powerful platform and allowing you to easily retrieve data from those tools directly into your spreadsheets and even push data back to the tools after manipulating it.<\/p>\n
With hundreds, if not thousands, of Google Sheets add-ons out there that offer many different features and serve various use cases, we’ve picked the 11 best Google Sheets add-ons to help you save time and get more out of your spreadsheets. The first group covers everyday spreadsheet work and the second covers marketing and SEO. Each entry says whether the add-on is free, has a free plan, or is paid.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
When people talk about Google Sheets extensions, they usually mean add-ons. Sheets once had a separate Add-ons menu, but Google moved add-ons into the Extensions menu, next to macros and Apps Script. Chrome extensions are something else: they run in your browser, not inside the spreadsheet.<\/p>\n
To install an add-on:<\/p>\n
To remove an add-on or see which ones you have, go to Extensions > Add-ons > Manage add-ons. You can also install an add-on from its Marketplace page, and most entries below link there. Google Docs has its own add-ons, which we cover in a separate list of the best Google Docs add-ons<\/a>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n These five cover jobs most spreadsheet users run into: cleaning up and combining data, keeping files in sync, generating documents, building simple apps, and drawing diagrams.<\/p>\n [\/et_pb_text][et_pb_text module_id=”power-tools” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/best-google-sheets-add-ons-power-tools.webp” alt=”Best Google Sheets add-ons \u2014 Power Tools sidebar with Dedupe, Merge, Split and Formulas tools next to a price list” title_text=”Power Tools sidebar with Dedupe, Merge, Split and Formulas tools next to a price list” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Power Tools<\/a> is a must-have productivity add-on that saves you time by allowing you to perform some of the most repetitive Google Sheets tasks with just a few clicks. The tasks are split into ten different groups based on their purpose, including removing duplicates, merging sheets<\/a>, VLOOKUP data from another sheet<\/a>, importing ranges from multiple sheets, and so much more.<\/p>\n You can find a list of all available features<\/a> on their website and try it out for free for 30 days before choosing between an annual subscription or a lifetime one, which gives you access to all new features and updates forever.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2023\/01\/Sheetgo-add-on.png” alt=”Best Google Sheets add-ons \u2014 Sheetgo listing on the Google Workspace Marketplace with its Connect Google Sheets, Excel and CSV\/TSV slide” title_text=”Sheetgo listing on the Google Workspace Marketplace with its Connect Google Sheets, Excel and CSV\/TSV slide” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Sheetgo<\/a> is our own add-on, so we’re biased. It connects Google Sheets, Excel, and CSV files, including whole folders of them in Google Drive, and it can merge, filter, or split the data on the way. Set the connections to run on a schedule, and a pile of separate spreadsheets becomes a data pipeline: your reports stay current, and the AI tools you use get clean, up-to-date data.<\/p>\n After you install it, open it from Extensions > Sheetgo. There’s a free plan to start with.<\/p>\n [\/et_pb_text][et_pb_text module_id=”autocrat” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/best-google-sheets-add-ons-autocrat.webp” alt=”Best Google Sheets add-ons \u2014 Autocrat step that maps the merge tags in a template to spreadsheet columns” title_text=”Autocrat step that maps the merge tags in a template to spreadsheet columns” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Autocrat<\/a> allows you to merge your Google Sheets data using different templates. You can define which fields to include using <<merge tags>> and Autocrat will generate customized documents for you.<\/p>\n The power of Autocrat comes from how customizable and versatile it is. You can automate the process of mass-generating personalized documents as Google Sheets, PDF, Google Docs, or Google Slides presentations. Then, share them as email attachments if needed. You can merge images into your documents, add hyperlinks, and add dynamic folder references.<\/p>\n Check out the Autocrat Users Guide<\/a> for more information on the free add-on as well as how to create and customize templates and merged documents. Our own guide shows how to use Autocrat<\/a> step by step.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/AppSheet-1.png” alt=”Best Google Sheets add-ons \u2014 AppSheet listing on the Google Workspace Marketplace with its Getting Started slide” title_text=”AppSheet listing on the Google Workspace Marketplace with its Getting Started slide” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n AppSheet<\/a> makes it easy to create a custom mobile app using spreadsheets. You can build one straight from a Google Sheets file, without writing code.<\/p>\n For example, you can create an internal app for project management or tracking marketing campaigns and responsibilities within your team. Google makes AppSheet, and you can start for free; paid plans add more features.<\/p>\n [\/et_pb_text][et_pb_text module_id=”lucidchart” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/best-google-sheets-add-ons-lucidchart.webp” alt=”Best Google Sheets add-ons \u2014 Lucidchart editor with a sales process flowchart and a comments panel” title_text=”Lucidchart editor with a sales process flowchart and a comments panel” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The Google Sheets add-on<\/a> for the popular diagramming platform makes it easy to visualize your team’s processes, systems, and organizational structure by allowing you to create flowcharts, organizational charts, wireframes, UML, mindmaps, and more.<\/p>\n You can also collaborate with your team by simultaneously working on the same documents while communicating through their in-app chat. It also offers a bunch of features, including version control, revision history, an extensive template library, and a ton of integrations with your favorite tools to import and export your data effortlessly.<\/p>\n Lucidchart offers a free plan for basic use and several paid plans with more advanced features and integrations.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The first four add-ons in this group bring marketing data into Google Sheets from ad platforms, Google Analytics, Search Console, and Similarweb. The last two help you find contact emails and send personalized campaigns from Gmail. For more options, see our list of free marketing tools for Google Sheets<\/a>.<\/p>\n [\/et_pb_text][et_pb_text module_id=”supermetrics” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/google-sheets-add-ons-marketing-supermetrics.webp” alt=”Google Sheets add-ons for marketing \u2014 Supermetrics sidebar listing Facebook Ads, Google Ads, Google Analytics and HubSpot” title_text=”Supermetrics sidebar listing Facebook Ads, Google Ads, Google Analytics and HubSpot” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Supermetrics<\/a> is arguably one of the most powerful Google Sheets add-ons out there, as it allows you to pull data from more than 100 sales and marketing tools and platforms into your spreadsheet. This includes all major social media, SEM, PPC, SEO, organic social, social advertising, display advertising, performance marketing, web analytics, e-commerce, and payment platforms.<\/p>\n You can automatically retrieve your metrics and dimensions from different data sources into your custom dashboards and even have them sent directly to your inbox. It also offers a template gallery for some of the most popular reports to get started with.<\/p>\n All of this power does come at a price, though. Supermetrics is paid, with a 14-day free trial, so you can test it on your own accounts before you pick a plan. To get started, see how to use the Supermetrics add-on<\/a>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n GA4 Reports Builder<\/a> is a tool every marketer needs to get insights into their web traffic. While the Google Analytics dashboard is awesome and intuitive, there is a lot of information there, and it can be overwhelming.<\/p>\n Not all members of your marketing team want or need to have access to all features of your analytics dashboard. Use this add-on to create simple, shareable reports in Google Sheets and schedule them to run on their own. It’s free and comes from Google. It replaces the older Google Analytics add-on, which worked with Universal Analytics and is no longer available.<\/p>\n [\/et_pb_text][et_pb_text module_id=”search-analytics-for-sheets” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/google-sheets-add-ons-seo-search-analytics.webp” alt=”Google Sheets add-ons for SEO \u2014 Search Analytics for Sheets sidebar next to queries, pages, clicks, impressions, CTR and position” title_text=”Search Analytics for Sheets sidebar next to queries, pages, clicks, impressions, CTR and position” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Search Analytics for Sheets<\/a> pulls your Google Search Console data, including queries, pages, clicks, impressions, CTR, and position, into a spreadsheet. It can also back up that data every day or every month, in total or grouped and filtered, so you can track your SEO performance over time and keep more history than Search Console holds. You can even set it up to notify you of the status of your backups every time a backup cycle is run by email.<\/p>\n Search Analytics for Sheets is free, with some paid features. You can check out the Search Analytics For Sheets website<\/a> for more information and guides on using the add-on.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Similarweb’s official add-on<\/a> brings Similarweb’s website traffic data into Google Sheets, so you can compare your site with your competitors’ in one place. You get metrics such as visits, page views, bounce rate, and marketing channels, with up to 37 months of history, and your reports can refresh automatically. The add-on is free, but it only works with a Similarweb subscription that includes API access.<\/p>\n [\/et_pb_text][et_pb_text module_id=”hunter-for-sheets” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2026\/10\/google-sheets-add-ons-marketing-hunter.webp” alt=”Google Sheets add-ons for marketing \u2014 Hunter sidebar next to a list of email addresses with names, scores and departments” title_text=”Hunter sidebar next to a list of email addresses with names, scores and departments” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n If you’re unfamiliar with Hunter, it’s one of the best tools for finding professional email addresses. Hunter for Sheets<\/a> does that but makes it even simpler by bringing you its features within your Google Sheets. That way, you can easily integrate it within your sales and marketing spreadsheets and enrich your leads lists without leaving them.<\/p>\n You can also use the add-on to verify your email lists by retrieving the confidence scores indicating the validity of the email addresses. That way, you can maintain a good sender score and avoid having your emails landing in people’s spam folders.<\/p>\n Hunter’s free plan<\/a> includes a small monthly allowance of credits for searches and verifications, and paid plans raise the limits and add features.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/static.sheetgo.com\/wp-content\/uploads\/2021\/10\/YAMM-add-on-1.png” alt=”Google Sheets add-ons for marketing \u2014 Yet Another Mail Merge listing on the Google Workspace Marketplace” title_text=”Yet Another Mail Merge listing on the Google Workspace Marketplace” align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This is one of the most popular Sheets add-ons for marketing, with millions of users on the Google Workspace Marketplace. Yet Another Mail Merge<\/a>, or YAMM, is a powerful tool to assist you with email campaigns.<\/p>\n You can create templates or use one of the free templates provided by YAMM to create, schedule, and automate email campaigns using Sheets and Gmail. You can also track open rates and clicks all within Sheets. YAMM has a free plan, and paid plans let you send more emails a day.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.2″ background_color=”#f9f9ff” custom_margin=”40px||40px||false|false” custom_padding=”15px|25px|15px|25px|true|true” border_width_left=”3px” border_color_left=”#808e95″ global_module=”26540″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Editor\u2019s note<\/strong>: This is a revised version of a previous post that has been updated for accuracy and comprehensiveness.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Google Sheets has plenty of built-in features, and you can add more by installing add-ons from the Google Workspace Marketplace. Add-ons are plugins, most of them built by other companies, that allow you to integrate your favorite tools and platforms into your Google Sheets, providing additional features to the already powerful platform and allowing you […]<\/p>\n","protected":false},"author":40,"featured_media":41803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Top 5 Google Sheets Add-ons for Marketing<\/span>\n\nMarketers always need an edge. Tactics in business and marketing are always changing, and successful marketers need to adapt. Digital marketing has majorly changed the landscape of the field, and more and more marketers are doing all of their work online. This means online ads, social media, email,s etc. It also means metrics, analytics, spreadsheets, and data. <\/span>\n\nKeeping track of analytics and adspend, and creating reports can be daunting and tedious tasks. Creating marketing systems from scratch can be challenging, time-consuming, and require skills a lot of us don\u2019t have. The great news is, there are tools that can help. <\/span>\n\nIf you are reading this, you are probably already a Google Sheets user looking for some tips to improve its function in your work life. Have you tried Google add-ons? They are fantastic tools available to Sheets users. They increase the capabilities of your Sheets, and help you do things you might not have known were possible with spreadsheets! Using add-ons can increase insights into your marketing business and improve your processes. Today we are going to break down some of the best Google Sheets add-ons for marketing and how you can get them.<\/span>\n\n \nAdd-ons for everyday spreadsheet work<\/h2>\n
Power Tools<\/h3>\n
Sheetgo<\/h3>\n
Autocrat<\/h3>\n
AppSheet<\/h3>\n
Lucidchart<\/h3>\n
Google Sheets add-ons for marketing and SEO<\/h2>\n
Supermetrics<\/h3>\n
GA4 Reports Builder<\/h3>\n
Search Analytics for Sheets<\/h3>\n
Similarweb for Google Sheets<\/h3>\n
Hunter for Sheets<\/h3>\n
Yet Another Mail Merge<\/h3>\n
How to Access Google Add-ons:<\/span><\/h3>\nIt is really simple to get add-ons for Sheets. The easiest way is to click on the link for the add-on, this will take you to the Google web store, just click the <\/span>Free <\/b>button, and the add-on will be added to your Sheets account. Alternatively, you can get the add-on by following these steps:<\/span>\n
\n \t
Best Add-ons for Marketing<\/span><\/h3>\n \n
AYLIEN Text Analysis<\/span><\/a>:<\/span><\/h3>\nThis add-on is the future. AYLIEN Text Analysis allows you to dig deep into the minds of your audience without any technical expertise or analytics background. You can analyze sentiment about your company and manage relationships, or look at audience trends to plan future marketing campaigns. Here\u2019s how. AYLIEN<\/a> combines machine learning and natural language processing technology to analyze documents, articles, tweet, Facebook posts, etc. So what does this mean? You can aggregate comments about your company to gauge if there is overall positive, negative, or neutral sentiment about a product or particular campaign. This will help you guide the narrative and manage your reputation online. This is just one example of information you can extract from text analysis. This add-on supports six languages: English, German, Spanish, Portuguese, French, and Italian. Now that is a powerful tool!<\/span>\n
<\/h3>\n
AppSheet<\/span><\/a>:<\/span><\/h3>\nAppSheet<\/a> makes it easy to create a custom mobile app using spreadsheets. That\u2019s right! You can create an app right from Google Sheets using this cool add-on. The kinds of things marketers might use this for are limitless. You can create an internal app for project management or tracking marketing campaigns and responsibilities within your team. <\/span>\n\n \n
AdStage<\/span><\/a>:<\/span><\/h3>\nMarketing strategies are highly powered by ads. Online ads are sweeping the world of marketing, from Google to Facebook and on to your favorite blog, ads are everywhere. Ads are not just randomly placed, they are strategic and targeted. So how can you know if you are hitting your mark? This tool helps marketers analyze and optimize their ads through spreadsheets and reporting. It automates tasks so that you don\u2019t have to do them manually, and works around the clock to help ensure ROI on your ad spend. AdStage<\/a> imports your data from multiple networks into Google Sheets and creates beautiful reports and dashboards. It even has templates for A\/B testing, a marketers dream.<\/span>\n\n \n
Yet Another Mail Merge:<\/span><\/a><\/h3>\nThis is one of the most popular Sheets add-ons for marketing. It has over one million users and a 4.5-star rating on the Google store. So, they must be doing some right! Yet Another Mail Merge<\/a> or YAMM, is a powerful tool to assist you with email campaigns. You can create templates or use one of the free templates provided by YAMM to create, schedule, and automate email campaigns using Sheets and Gmail. You can also track open rates and clicks all within Sheets.<\/span>\n\n \n
Google Analytics<\/span><\/a><\/h3>\nGoogle Analytics is a tool every marketer needs to get insights into their web traffic. While the Google Analytics dashboard is awesome and intuitive, there is a lot of information there, and it can be overwhelming. Not all members of your marketing team want or need to have access to all features of your analytics dashboard. Use this add-on<\/a> to create simple, shareable reports that update in real-time.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[45],"class_list":["post-9201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-processes","tag-marketing"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/9201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/comments?post=9201"}],"version-history":[{"count":0,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/9201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media\/41803"}],"wp:attachment":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media?parent=9201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/categories?post=9201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/tags?post=9201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}