{"id":43348,"date":"2023-08-16T22:39:10","date_gmt":"2023-08-16T20:39:10","guid":{"rendered":"https:\/\/blog.sheetgo.com\/?p=43348"},"modified":"2025-12-17T18:44:00","modified_gmt":"2025-12-17T17:44:00","slug":"bigquery-es-una-herramienta-de-analisis-de-datos-muy-rapida-y-completamente-administrada-que-permite-analizar-terabytes-de-datos","status":"publish","type":"post","link":"https:\/\/www.sheetgo.com\/es\/blog\/data-science\/what-is-bigquery\/","title":{"rendered":"\u00bfQu\u00e9 es BigQuery?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/cloud.google.com\/bigquery\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BigQuery<\/span><\/a><span style=\"font-weight: 400;\"> is Google&#8217;s fully-managed and serverless data warehouse that was designed to handle massive amounts of data. But what is BigQuery and how can it help companies work with large data sets and big data?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll provide a comprehensive and easy-to-understand overview of what BigQuery is, its main features, and common use cases.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;what&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">What is BigQuery?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BigQuery is Google Cloud enterprise data warehouse that enables you to store, visualize and analyze data. As a fully-managed data warehouse, it allows you to focus on data visualization and analysis instead of data storage. Therefore, it helps you get insights from your data easily and quickly without having to worry about storing your data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With BigQuery, you can also collaborate with your team by assigning read and write permissions to specific users. In addition, you can rest assured that you will be able to keep your sensitive data safe and secure. BigQuery prioritizes data security and governance to ensure data privacy and integrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it supports the standard SQL dialect, BigQuery allows you to write queries using SQL syntax. By using this powerful programming language, you can organize, manage and manipulate data in BigQuery.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;how&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">How does BigQuery work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BigQuery stores data in columns and presents it in tables, rows, and columns. We can break down how BigQuery works into different parts.<\/span><\/p>\n<p><b>Ingestion<\/b><span style=\"font-weight: 400;\">: you can ingest data into BigQuery in different ways. For instance, you can upload files in different formats, such as <a href=\"https:\/\/www.sheetgo.com\/blog\/google-sheets-features\/import-json-to-google-sheets\/\">JSON<\/a> and CSV. You can also stream data from a tool like Dataflow into BigQuery.<\/span><\/p>\n<p><b>Storage<\/b><span style=\"font-weight: 400;\">: once data is ingested, it is stored in columns. Each column in the table is stored separately across multiple nodes.<\/span><\/p>\n<p><b>Querying<\/b><span style=\"font-weight: 400;\">: users can write SQL queries to retrieve and organize data from the tables.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;advantages&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Advantages of using BigQuery<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many benefits of using BigQuery. Some of these advantages include:<\/span><\/p>\n<p><b>Fast queries even for extremely large datasets<\/b><span style=\"font-weight: 400;\">: BigQuery allows you to analyze large and complex datasets fast and with ease, which makes it a very effective and scalable solution.<\/span><\/p>\n<p><b>Scalability<\/b><span style=\"font-weight: 400;\">: it&#8217;s a very scalable tool that can process up to hundreds of petabytes, which consists of 1024 terabytes.<\/span><\/p>\n<p><b>No infrastructure to manage<\/b><span style=\"font-weight: 400;\">: since it&#8217;s a cloud-based fully-managed service, businesses don&#8217;t need to worry about investing in infrastructure.<\/span><\/p>\n<p><b>Ease of use<\/b><span style=\"font-weight: 400;\">: BigQuery is relatively easy to use, especially for users who can use SQL. The interface is simple and user friendly.<\/span><\/p>\n<p><b>Security<\/b><span style=\"font-weight: 400;\">: BigQuery encrypts all data before it is written to disk and automatically decrypts it when it&#8217;s read by authorized users.\u00a0\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;use&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Use cases\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some common use cases and applications where BigQuery can be used:<\/span><\/p>\n<p><b>Real-time big data analytics<\/b><span style=\"font-weight: 400;\">: it allows data analysts to organize and analyze large datasets in real time using SQL.<\/span><\/p>\n<p><b>Reporting<\/b><span style=\"font-weight: 400;\">: it enables users to create real-time dashboards and business intelligence reports on the fly using data visualization tools.<\/span><\/p>\n<p><b>Machine Learning<\/b><span style=\"font-weight: 400;\">: BigQuery enables users to develop machine learning models in by using SQL queries.<\/span><\/p>\n<p><b>Geospatial analytics<\/b><span style=\"font-weight: 400;\">:\u00a0 it allows users to process, visualize and analyze geographic data in BigQuery.\u00a0<\/span><\/p>\n<p><b>Data warehousing<\/b><span style=\"font-weight: 400;\">: it serves as a data warehouse to store, consolidate and centralize data from all your sources.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Businesses can also utilize BigQuery across different departments:<\/span><\/p>\n<p><b>Marketing<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct customer segmentation using K-means clustering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize ad targeting using audience insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predict customer lifetime value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate marketing reports<\/span><\/li>\n<\/ul>\n<p><b>Sales<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify high value customers based on purchase history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze sales patterns and seasonality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize pricing and product packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track sales conversion across multiple channels<\/span><\/li>\n<\/ul>\n<p><b>Finance<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial reporting with real-time analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze budgets, forecasts, and expenses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve fraud detection\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurate risk analysis<\/span><\/li>\n<\/ul>\n<p><b>Operations<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize manufacturing quality control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify supply chain bottlenecks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize operations to reduce costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify trends and patterns throughout the supply chain<\/span><\/li>\n<\/ul>\n<p><b>HR<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze employee retention and attrition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Derive insights from recruitment data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correlate compensation with performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve talent acquisition<\/span><\/li>\n<\/ul>\n<p><b>Research and development:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extract insights from unstructured data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use predictive analytics to forecast future product improvements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand customer behavior to identity trends and patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply machine learning techniques to scientific data<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;key&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Key components of BigQuery<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the main components that are part of BigQuery.<\/span><\/p>\n<p><b>Tables:<\/b><span style=\"font-weight: 400;\"> these are the basic containers for storing and managing data in BigQuery. Tables can be partitioned and clustered.<\/span><\/p>\n<p><b>Datasets:<\/b><span style=\"font-weight: 400;\"> a container for grouping related tables and applying access control settings at the collection level.<\/span><\/p>\n<p><b>Storage:<\/b><span style=\"font-weight: 400;\"> this is where data is stored. BigQuery uses a scalable distributed storage system where data is stored in a columnar format.<\/span><\/p>\n<p><b>Jobs<\/b><span style=\"font-weight: 400;\">: when you use BigQuery, it performs a range of tasks to load data, export data, query data, or copy data. These jobs can be scheduled or run on-demand.<\/span><\/p>\n<p><b>BigQuery ML<\/b><span style=\"font-weight: 400;\">: with BigQuery ML, you can create and run machine learning (ML) models by using GoogleSQL queries.\u00a0<\/span><\/p>\n<p><b>BigQuery API<\/b><span style=\"font-weight: 400;\">: it&#8217;s a platform where customers can create, manage, and query data. It provides a REST-based API that can be accessed using Java or Python. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what BigQuery is, how it works, some of its main benefits, and some use cases, it&#8217;s time to start using this powerful tool to make the most of your data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a spreadsheet user, check out this article on <\/span><a href=\"https:\/\/www.sheetgo.com\/blog\/how-to-solve-with-sheetgo\/how-to-get-data-from-bigquery-to-google-sheets-automatically\/\"><span style=\"font-weight: 400;\">how to connect BigQuery to Google Sheets<\/span><\/a><span style=\"font-weight: 400;\"> and transfer data between these two powerful tools.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BigQuery is Google&#8217;s fully-managed and serverless data warehouse that was designed to handle massive amounts of data. But what is BigQuery and how can it help companies work with large data sets and big data? In this article, we&#8217;ll provide a comprehensive and easy-to-understand overview of what BigQuery is, its main features, and common use [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":43273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-43348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/43348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/comments?post=43348"}],"version-history":[{"count":0,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/posts\/43348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media\/43273"}],"wp:attachment":[{"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/media?parent=43348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/categories?post=43348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheetgo.com\/es\/wp-json\/wp\/v2\/tags?post=43348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}