Las 9 mejores herramientas de marketing gratuitas para Google Sheets

Free Google Sheets marketing tools

Marketing can be an expensive business. There’s a host of comprehensive account-based marketing (ABM) and customer relationship management (CRM) systems out there. And once your company reaches a certain size, it’s definitely worth investing in a big integrated platform like HubSpot or Marketo.

But if you’re a solo entrepreneur or a small startup, there’s no need to max out your marketing budget on expensive software that you don’t really need.

Even if you do use one of the big marketing software platforms in your company, it’s likely that you still use something else too: spreadsheets.

Spreadsheets are a versatile and indispensable tool for collecting, processing, and presenting your marketing data.

Here we’ve pulled together 10 of the top free marketing apps to help you do that — in conjunction with the tool you already use every day: Google Sheets.

Innovative marketing in Google Sheets

Google Sheets is popular with marketing teams, and for good reason. It’s free, accessible from anywhere, and it updates in real-time. Additionally, it provides powerful collaboration features, allowing you to work on your sheets simultaneously with colleagues.

Google Sheets doesn’t yet have the full power and advanced functionality of Excel. But when you combine Sheets with a marketing add-on or template, you can turn a simple spreadsheet into a really versatile part of your marketing toolkit. You can combine data, create automated reports, and coordinate your campaigns — without spending anything.

Take a look at our 10 top free marketing tools:

1. Generador de informes GA4

When it comes to marketing, the key companion to Google Sheets is Generador de informes GA4.

You probably already use Google Analytics to track your web traffic and demographics. If you pull that information into Google Sheets, you can manipulate the data to get even deeper insights.

This add-on helps you to filter and query data into your spreadsheets to create custom reports and visualizations. You can pull GA data into Google Sheets dashboards, schedule automatic updates, and control who sees what using Google’s sharing permissions.

Just install the free Generador de informes GA4. If you need help, please refer to our step-by-step guide here.

2. Mailmeteor

If you have a small business and you’re looking for a free mail merge solution, try Mailmeteor.

Compile your contacts database in Google Sheets, use one of Mailmeteor’s email templates, and preview the email.

This means that in a couple of clicks, you can then send up to 75 personalized emails per day from Gmail. Or up to $ 500 a day if you’re working in education with an .edu email address.

When your business expands and you need to send larger email campaigns, upgrade to a paid plan.

Try it by installing the Mailmeteor add-on for Google Sheets.

3. Sheetgo

Sheetgo enables you to automate data transfer between different Google Sheets files, allowing you to create your own custom-built marketing system.

With this customizable Marketing KPIs template in Google Sheets, you can monitor different marketing channels and track marketing experiments.

For reporting and analysis, the dashboard enables you to examine data from marketing channels and experiments.

>> Install free template

4. Sheets for Marketers

This one’s not a specific tool, but an incredibly useful collection of 100+ ready-to-use marketing templates for Google Sheets.

Rather than working with a blank canvas, it’s much quicker and easier to turn Google Sheets into an effective marketing system if you start with a template.

And as long as you’re familiar with formulas, you can customize any of the templates to suit your needs.

Sheets for Marketers is a one-stop shop for all Google Sheets marketing templates, for everything from link building to keyword research.

5. Hunter

If you’re responsible for lead generation, Hunter is an awesome email finder.

It allows you to quickly and easily retrieve the names and email addresses of specific individuals within a business or organization from their company’s website. There’s a free Chrome extension (just click on it when you’re browsing, and Hunter will display the email addresses associated with that domain).

En Hunter for Google Sheets add-on takes it a step further, organizing this information efficiently in a spreadsheet with professional titles, full names, emails, and social network details. It will also inform you about the source of the information and provide a confidence score, indicating the reliability of the data. The free plan gives you 50 free searches per month.

6. Tweet Archiver

If Twitter is one of your key platforms, Tweet Archiver (formerly known as Twitter Archiver) is a handy tool for collecting and saving tweets about your brand, competitors, conferences, industry news, and trends. Search for specific keywords, hashtags, or geo-tagged tweets, and this tool will automatically save the results to Google Sheets.

Having access to this kind of information is excellent for analyzing trends or brand sentiment. The add-on is free to install, and the free version allows you to apply a single search term from one Google account. Upgrade for more advanced searching options.

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7. Analytics Canvas

Analytics Canvas is one of the most popular platforms for working with Google Analytics data, allowing you to visualize your data in dashboards.

The advanced desktop software is only available with a paid plan, but Analytics Canvas also offers a more basic free add-on for Google Sheets.

It obviously doesn’t have all the features for creating complex reports. However, it still allows you to easily import data from Analytics into Sheets, eliminate the need for copy-pasting, edit queries directly in your spreadsheet, and build and share dashboards.

The add-on is intuitive and easy to use, especially when creating and editing queries. If you want to pull larger volumes of data from Google Analytics or combine CRM data with web analytics, you can sign up for a trial of the full software.

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8. Search Analytics for Sheets

This is an incredibly helpful free add-on for anyone working with Google Search Console, enabling you to get much more from your data. It enables you to retrieve data and work with it directly in Google Sheets.

Tú puedes:

Filter data by query, page, country, and device.
Get data on clicks, impressions, CTR, and position.
Access information on rankings, queries, landing pages, and more.

Detailed information and support are also available from the Search Analytics for Sheets website.

9. YouTube Tracker

Want to import real-time metrics from your YouTube videos and channels directly into Google Sheets? That’s precisely what the YT Tracker will do for you.

It exports live YouTube statistics (such as viewing times and the number of views, likes, and dislikes) directly from your videos and channels into a spreadsheet.

YT Tracker is well-built and really easy to use. Install and open the add-on, and a template will be displayed. Paste the video ID into the first column of the shee,t and the tracker will start. See how it works aquí.

The free version lets you monitor 25 videos and 10 channels. Upgrade to a Premium account to track the metrics for more videos.